Every Thursday from 10-11am
In August 2018, TrustFord were delighted to launch weekly ‘Autism Hour’ across all our dealerships in Mainland UK and Northern Ireland, running from 10am – 11am every Thursday, helping to create an autism-friendly customer experience.
We are proud to continually take part in and support the National Autistic Society’s nationwide annual initiative Weekly Autism Hour in October, becoming the first automotive company to do so.
Research from the National Autistic Society has shown that 64% of autistic people avoid going to the shops as they find the noise and light overwhelming, as well as feeling socially isolated due to a lack of public understanding of autism. By not adapting retail environments to make them autism-friendly, over 3 million customers are being excluded from shops across the UK and NI. Autism Hour was set up to resolve this by promoting simple steps businesses can take to create a more autism-friendly world.
During Autism Hour TrustFord dealerships will make changes to their environments to make them more accessible to customers with autism. These include: turning down music and other noise such as tannoy announcements and workshop noise; and dimming dealership lights. Training is also given to colleagues to ensure they know how to best serve customers with autism.